Taipei Int'l Wine & Spirits Festival_Spring Concludes Successfully
The 2026 Taipei Int'l Wine & Spirits Festival_Spring concluded successfully on April 20. USE Electronics Co., Ltd. sincerely thanks all sake enthusiasts and visitors who stopped by the USE booth and showed their support.
At the festival, we presented a curated selection of popular Japanese sake from Tonoikeshuzouten, Iinuma Honke, Honda Shoten, and Takasagoshuzo, along with several exhibition-first releases. These included Tatsuriki Tokubetsu Junmai Nama Genshu Yamadanishiki (Sakura Edition) , Bo: Tokubetsu Junmai Muroka Nama Genshu Comet, and Junmai Ginjo Muroka Nama Genshu Hitogokochi, offering visitors a diverse and engaging tasting experience.
New liqueurs and shochu also drew strong attention during the exhibition. Highlights included Miyazaki Mango Liqueur from Takara Shuzo, CROP & CROP Citrus Liqueur and KURO Sesame Shochu, both from Beniotome Shuzo, along with Joraku Torori Yogurt Liqueur (Kumamon Design).
In addition, newly introduced products such as Kinoene "SHISUI NO SHOJIJO" and Marushibori Fruit Liqueur were completely sold out during the festival. We sincerely thank all supporters for their enthusiastic response.
Camping-Inspired Design Creates a Relaxed Tasting Atmosphere
The USE booth incorporated camping-inspired elements, combining warm lantern lighting with wooden display fixtures to create a relaxed and natural tasting environment. A special spend-and-spin capsule toy activity, offering collectible "brand mini light boxes," further enhanced visitor engagement and added an element of fun.
We were honored to welcome representatives from Tonoikeshuzouten, Hamada Shuzo, and Takara Shuzo, who traveled to Taiwan to engage directly with consumers. Their presence enabled face-to-face interaction, strengthening brand connections and enriching the overall tasting experience. A special highlight was the visit by Ms. Yu Li-chun, Taiwanese professional Go player and USE Go Promotion Ambassador. Appearing alongside the brewery representatives, she helped promote Japanese sake culture and added a memorable cultural touch to the event.
USE sincerely thanks all Japanese brewery partners and everyone who supported this exhibition. We also invite those interested in Japanese sake to visit USE retail locations for further exploration and purchasing. We look forward to meeting you again at future events and will continue to plan diverse tasting activities to share the charm of Japanese sake. For the latest product updates and exclusive offers, please follow the official USE LINE account.
