Selected Premium Sake and Spirits for Mid-Autumn Gatherings
The Mid-Autumn Festival is a time for family and friends to gather, share delicious food, and exchange warm wishes. A good drink can add even more flavor to the festive table. USE offers special promotions on sake, shochu, umeshu, and other selections, providing a variety of choices for gifting and food pairing.
Seasonal Flavors of Summer: Discover Limited-Edition Summer Sake
In Japanese sake culture, the concept of "shun" (seasonality) reflects an appreciation for enjoying seasonal sake at its peak. As the seasons change, breweries craft distinctive expressions that capture the character of each season.
USE Launches Japanese and English Corporate Websites to Strengthen Global Connectivity
To enhance international communication efficiency and service quality, USE Electronics Co., Ltd. continues to advance its digital transformation initiatives while maintaining close partnerships with customers, suppliers, and business partners across Japan, Europe, the United States, and other global markets. On August 1, 2026, the Japanese and English versions of the corporate website officially went live, offering comprehensive multilingual content that enables overseas customers, partners, and suppliers to better understand USE's products, technical services, and industry solutions, further strengthening engagement with global markets.
From a Grain of Rice to a Cup of Sake: Tatsuriki Crafts Sake Through Terroir
Honda Shoten, a century-old sake brewery in Hyogo Prefecture, brews its flagship sake brand, Tatsuriki, primarily with Yamada Nishiki rice grown in Hyogo's Special A district. First developed in 1936, Yamada Nishiki is known as the “King of Sake Rice” and serves as an important foundation of Tatsuriki's sake quality. For Honda Shoten, the key to sake quality lies not only in brewing techniques, but also in the natural environment that nurtures its ingredients.
USE-Represented Sake Brands Receive Multiple Awards at International Competitions in 2026
The results of the major international sake competitions in 2026 have been announced. Sake brands represented by USE have received Gold Awards, Platinum Awards, and Gold Medals at Kura Master in France, the International Wine Challenge (IWC), and the Annual Japan Sake Awards, demonstrating the craftsmanship of Japanese brewers and world-class quality.
USE Hosts UNION Product Launch Event; June New Products Make Their Global Debut
On June 15, USE Electronics Co., Ltd. hosted the Architects' Night – UNION Product Launch Event at USE Sake Garden. Representative Director Junzo Tatsuno of UNION Corporation Japan attended the event in person to unveil the company's latest June 2026 products for the first time and to exchange ideas with professionals from Taiwan's architectural industry.
Celebrate the Dragon Boat Festival: Perfect Pairings of Zongzi and Japanese Sake
As the Dragon Boat Festival approaches, traditional activities such as dragon boat racing and balancing an egg at noon are complemented by the comforting aroma of zongzi on the dining table—together creating a familiar and heartwarming midsummer scene. USE Electronics Co., Ltd. presents a curated selection of Japanese sake, thoughtfully paired with different styles of zongzi, offering a refined and multi-layered tasting experience. From Northern-style, Southern-style, to alkaline zongzi, each unique flavor profile is matched with carefully selected beverages. From June 5 to June 22, 2026, exclusive promotions and special gifts with purchase will be available at USE retail locations nationwide, inviting you to enjoy a refreshing and delightful festive experience.
A Fresh Start to Early Summer: Discover Japan's Refined Fruit Liqueurs and Shochu
As temperatures begin to rise, early summer is just around the corner—a perfect season to enjoy light, refreshing drinks with layered aromas. USE Electronics Co., Ltd. introduces a curated selection of Japanese fruit liqueurs and shochu, bringing together vibrant fruit expressions and refined craftsmanship for a versatile and elevated drinking experience.
USE Marks Its 51st Anniversary with a Warm Celebration and a Promising Future
A warm celebratory gathering was held on April 24, 2026, as the company marked its 51st anniversary on April 25. USE Electronics Co., Ltd. hosted anniversary luncheons at its Taipei headquarters and branch offices, bringing colleagues together to share the joy of this meaningful milestone.
