2026-06-05
Company News

Celebrate the Dragon Boat Festival: Perfect Pairings of Zongzi and Japanese Sake

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As the Dragon Boat Festival approaches, traditional activities such as dragon boat racing and balancing an egg at noon are complemented by the comforting aroma of zongzi on the dining table—together creating a familiar and heartwarming midsummer scene. USE Electronics Co., Ltd. presents a curated selection of Japanese sake, thoughtfully paired with different styles of zongzi, offering a refined and multi-layered tasting experience. From Northern-style, Southern-style, to alkaline zongzi, each unique flavor profile is matched with carefully selected beverages. From June 5 to June 22, 2026, exclusive promotions and special gifts with purchase will be available at USE retail locations nationwide, inviting you to enjoy a refreshing and delightful festive experience. 

 

Thoughtful Pairings: Enhancing Zongzi with the Right Sake

When paired with Japanese sake, the rich aromas of zongzi are elevated, revealing new layers of flavor and transforming familiar tastes into a refined culinary experience. 

 

 

Northern-Style Zongzi Pairings: Refreshing and Balancing

Northern-style zongzi are typically steamed, resulting in firm, distinct grains and a savory, rich flavor. These characteristics pair best with refreshing drinks that help balance the richness while enhancing aroma. 

 

  • CHILL GREEN spicy & citrus Shochu
    With its distinctive herbal notes from maqaw (mountain pepper), this shochu—when mixed with sparkling water—cuts through the richness of glutinous rice and braised pork, offering a clean and refreshing finish. 
  • Kinoene Junmai Sake Yawaraka Chi no Megumi
    Featuring a gentle rice aroma and a full-bodied texture, this sake complements the fragrance of bamboo leaves and soy-based fillings, creating a harmonious and balanced profile. 

 

Southern-Style Zongzi Pairings: Smooth and Umami-Rich

Southern-style zongzi are boiled, producing a softer and stickier texture with a milder rice flavor. These pair well with sake that offers rich umami and layered fruit notes. 

 

  • Bo: Junmai Daiginjo Omachi Muroka Nama Genshu
    Made with premium Omachi rice, this sake delivers elegant fruit aromas and a rich palate that pairs beautifully with the soft and comforting flavor of Southern-style zongzi. 
  • Sakehitosuji "Bangai"
    Smooth and approachable with a long finish, this sake naturally complements the gentle sweetness and soft texture of Southern-style zongzi. 

 

Alkaline Zongzi Pairings: Bright and Fruity Accents   

Alkaline zongzi have a delicate alkaline aroma and mild sweetness. Fruit-based liqueurs enhance their sweetness while adding a refreshing lift. 

  • Kyoto Yuzu Liqueur from Takara Shuzo
    With vibrant citrus notes and a balanced sweet-and-tart profile, this liqueur—served chilled or with sparkling water—brightens the flavor of alkaline zongzi. 
  • Kokushi Musou Hokkaido Plum Liqueur
    Blending the tanginess of plums with the umami of sake, this liqueur delivers a refreshing, well-balanced taste that pairs elegantly without being overly sweet. 

 Where to Buy

Available at our USE retail locations and USE Sake Garden.

 
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