Thank You for Joining Us — USE at the 2024 Taipei Int'l Wine & Spirits Festival – Spring

The 2024 Taipei Int'l Wine & Spirits Festival – Spring concluded successfully on April 22 at the Taipei World Trade Center (TWTC) Exhibition Hall 1. We extend our heartfelt gratitude to everyone who visited our booth, as well as to the Japanese breweries who joined us onsite to share and promote the rich culture of Japanese sake.
Spring-Inspired Booth with Curated Sake Tasting & Shopping Experience
Our booth was designed with a spring-themed concept featuring soft, sparkling elements to create a light and refreshing atmosphere. Visitors enjoyed a wide selection of curated Japanese sake available for tasting and purchase, evoking the relaxed feeling of a breezy outdoor picnic. Cherry blossom displays and a lantern wall featuring the breweries represented by USE further enhanced the ambience, bringing a touch of Japan's iconic sakura season into the exhibition hall.

Exciting New Product Debuts — Including Signature Frozen Cocktails and Wine on Tap
A variety of new items made their first appearance at the festival and received an enthusiastic response. These included premium Japanese sake, whisky, limited-edition releases, and special promotions such as gift-with-purchase and lucky draw activities. Our exclusive adult-style frozen cocktail, offered as a welcome gift to USE LINE friends, was especially popular among visitors. In addition, Fukagawa Winery Tokyo introduced its Japanese wine served on tap, allowing guests to enjoy freshly poured glasses right at the booth.

Japanese Breweries Onsite — Sharing Craftsmanship & Sake Culture
We sincerely thank Takara Shuzo, Tonoikeshuzouten, Hamada Syuzou, and Fukagawa Winery Tokyo for attending the festival in person. Their passionate engagement with visitors, along with their expert introductions to the flavors and characteristics of their sake, offered both seasoned enthusiasts and first-time tasters a deeper understanding of Japanese sake culture and craftsmanship.

We are grateful to all visitors for their enthusiastic support. Moving forward, we will continue introducing the latest sake selections from Japan, bringing more exceptional products and inspiring cultural experiences to our customers. We look forward to seeing you at our upcoming events.